04Feb 2020 by Colleen Casey
How to Organize Your Blog Posts with Categories

How to Organize Your Blog Posts with Categories

Blogging, Content Planning, Grower, How-Tos, Top Posts, Wordsmith
Blog post categories let you group your content, for you and for your audience. Learn some tips and tricks to get started with categories. Blog post categories group your content to help your audience find what they’re looking for. You can display the categories on your blog to guide viewers to the right place for them. You can also keep some categories hidden so you can build out and test smaller categories or deliver content for each segment of your audience. In this post, you’ll learn how to: Decide what categories to use for your blogSort your posts into the right categoriesCreatively display your categories on your websiteUse categories alongside email marketing to help segment your audience and deliver relevant contentSet up categories in Wordpress Decide What Categories To Use…
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03Nov 2019 by Colleen Casey

How to Make an Editorial Calendar: The Ultimate Guide

Beginner, Blogging, Content Planning, Grower, How-Tos, Top Posts
An editorial calendar helps you plan your content and stay ahead of deadlines. It's a useful tool for any entrepreneur or online creator because you always know what’s coming next and you can plan around big events, launches, and holidays.  One of the worst places to be as a content creator is in the “what should I do next?” state of mind. Your energy should go towards your content, not towards all the decisions you have to make before you can even start creating. Your editorial calendar lets you make those decisions ahead of time so you can focus on your content. In this post, you’ll learn how to make an editorial calendar using the following steps: Start and maintain a backlog of content ideas to fill your editorial calendarSet…
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13Oct 2019 by Colleen Casey

3 Reasons to Plan Your Videos

Beginner, Content Planning, Creator-ship, Video Content
Videos are a lot to manage. Planning lets you make decisions ahead of time, leaving you the mental space to add value and entertainment during filming. Whether you make scripted content or freeform vlogs, it’s best to do a little planning before you start filming. A plan adds structure that helps you make sure that your videos attract viewers, that you have space to showcase your personality, and that you don’t ramble away from your intended message. In this post, you’ll learn 3 reasons why planning your videos can boost your views and engagement (and your sanity). 1. You Can Craft Your Story You want your video to be entertaining and useful from the first second. You do that by designing a clear path through a story or message in…
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31Mar 2019 by Colleen Casey

How to Make and Use a Content Plan

Blogging, Content Planning, Grower, Podcasting, Video Content
Last time, we talked about content plans and why you’d want to go through the trouble of making one for your content. Today, I’m going to share with you my best tips for how to make and use a content plan. Before you start, think about how far into the future you want to plan. Do you want to plan the next month, two months, six months, or more? Consider what you hope to achieve with your content plan and what works for your content type. For example, for a personal vlog channel, video plans might change constantly as your life influences your videos, but for a podcast, you can plan subject matter ahead of time (and you should, especially if you’re conducting interviews). When you’ve got an idea of…
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04Mar 2019 by Colleen Casey

5 Reasons Why You Need a Content Plan

Beginner, Blogging, Content Planning, Podcasting, Video Content
Content plans are a vital tool for entrepreneurs and content creators who want to make and share content regularly but don’t want their lives to center around the question: What should I post next? Whether you’re an entrepreneur, blogger, vlogger, podcaster, or another kind of online creator, you’ve likely faced this question. Along with it comes the stress of feeling left behind because someone else is always making something better, faster. You know that the way to stand out is to be yourself and create content that you’re passionate about, but you can’t be yourself when you’re overwhelmed by the never-ending cycle of coming up with original ideas and producing great content. This constant state of stress is often called the content treadmill. You’re always running, but you’re getting nowhere.…
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13Nov 2018 by Colleen Casey

5 Planning Strategies That Will Make Your Content Better

Blogging, Content Planning, Grower, Podcasting, Video Content, Wordsmith
Some people are natural-born planners, while others prefer to take it moment by moment. I happen to be a planner, so I want to share with you five strategies that I use to plan my content. Whether you like to plan ahead or not, read through these planning strategies and try them out. Content planning doesn’t look the same for everyone, but it can save you tons of time writing and editing later on. 1. The Brain Dump Often, the first step in planning is to get everything that’s floating in your head down on paper (or typed neatly). This strategy involves taking a blank page and jotting down everything that comes to mind about your content idea, whether it’s a video, blog post, series, podcast, or something else. This…
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