29Sep 2019 by Colleen Casey

The 2 Types of Emails You Should Know How to Write

Beginner, Email Marketing, Grower, How-Tos
You need two emails to engage your audience and share your products. Use them to build and convert your list of interested people into loyal customers. There’s a ton of content to write as an entrepreneur, but little is more fear-inducing than email marketing content. When you’re sending emails to your email list, you’re walking a fine line between turning your audience into engaged customers and alienating them with constant pitches.  Your email list is the bridge between you and your audience. It’s the most direct channel you have to both reach them and hear from them. And because they’ve opted into being there, you know they think that what you’re offering is valuable. But what's the best way to connect with them? How do you deliver content regularly that…
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22Sep 2019 by Colleen Casey

Quick Writing Tip: That Vs. Which

Beginner, Grower, Quick Writing Tips, Writing Skills
Common writing question: when should I use that vs. which? The answer is easier than you think. Believe it or not, that and which aren’t used interchangeably in a sentence, although you use them similarly. This quick writing tip will teach you exactly when to use which word in your writing. (See? I already used one of ‘em!) What's a quick writing tip, you ask? Quick writing tips are simple lessons for you to keep in mind as you write your web copy, sales pages, email marketing, social media, blog content, and everything else you have on your plate.  So, how are that and which different? It’s All About the Subject The rule is that you should use which with nonrestrictive clauses and that with restrictive clauses. A restrictive clause…
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15Sep 2019 by Colleen Casey

5 Ways to Boost Views on Your Videos

Creator-ship, Grower, How-Tos, Video Content
Ditch the idea that clickbait and trends are the only ways to get more views on your videos. Get your focus back to creating valuable videos that fulfill your creative drive. Creators are constantly faced with conflicting advice: keep on being the unique, creative mind that you are, and follow all the rules to appease The Algorithm. I’m talking rules like: post at least once per week, create clickable titles (even if it’s clickbait), encourage likes and comments to keep your content seen, and add all the right keywords to your video descriptions.  It’s hard to stay creative in an environment that’s all about getting results and monetizing every moment of your life. When you’re on a platform like YouTube, you’re also reminded just how much content is out there,…
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06Sep 2019 by Colleen Casey
How to Write an Amazing Blog Post: A Hands-On Guide

How to Write an Amazing Blog Post: A Hands-On Guide

Beginner, Blogging, Grower, How-Tos
This post won’t just tell you what goes into a valuable blog post for your audience—I’m going to unravel this very post step by step so you can see how a post is built from zero words to a thousand-plus.  Blogging Isn’t Easy  You’re a blogger, or you want to be. You might even have some regular readers (nice work!). But maybe your views and interactions aren’t where you hope for them to be.  It’s not enough to write something good enough, click Publish, and wait for the traffic to come flowing in. You have to add value that no one else can, and you have to make sure that your readers know exactly what that value is.  So how does a simple idea become a beautifully-crafted blog post that…
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